Popping Off

Whilst traditionally a seasonal fad, or a way for a starter business to get their brand known, why is it that well know shops like Liberty are temporarily taking to the high street? The answer is consumers are bored, and are looking for new immersive shopping experiences.

Pop-ups are officially an "in" thing.

Whilst I don't own a product based brand, the concept is still interesting.

On Tuesday evening, in an Autumn Hampstead Village, guests gathered together to discuss what queries they had on pop-ups. The idea of this Q&A was for the panel involved to share everything they had learned on their own respective journeys.

The "How To Open A Pop Up Shop" event was hosted by A Luxe Story, a new lifestyle pop-up supports independent designers, and in association with Let's Talk Fashion Business. Whilst pop-ups are a good way to regenerate the high street following the recession, A Luxe Story believes in the root idea of pop-ups. The London market may be dominated by pop-up rental space giants Appear Here, but tonight it was all about looking out for the little guy, networking and helping small business to evolve.

Designers Monika Karasinska-Obloj, Deola Charles, Sonia Padam and London Fashion Agency Director Rosie gave top tips and critical do's and don'ts of how to run a successful pop-up.

The speakers gave extensive information on landlords and rental, budgets, branding, marketing, social media, knowing your customer, negotiating and getting things for free. Further advice and knowledge was also given on using local press to the best of your advantage and working alongside other brands that fit your style, ethos and values. Everyone left with satisfiable answers to their queries.

Chapter 1 of A Luxe Story runs on Rosslyn Hill until October 9th.

Follow them on Instagram for Chapter 2 ...