I MUST BE THE REASON FOR YOUR ERECTION

David Ferreira showcased his Spring/Summer 17 collection at the Freemasons' Hall on Tuesday evening.

Wrapping up Fashion Week the Portuguese born designer's show captured a huge audience. Made in Chelsea stars, previous XFactor celebs, Instagram famous bloggers and fashion curious crowds, gathered in Covent Garden at one of the finest art deco buildings in Britain, to see what was in store from the award winning University of Westminster alumni.

Hosted by Fashion Scout, the "I MUST BE THE REASON FOR YOUR ERECTION" collection was inspired by a journey about sexual desires and urges, with the designer believing that the defining tone of it being drawn from Eric Berkowitz's, Sex & Punishment 4000 Years of Judging Desire.

Ferreira told Kabult Magazine, "It's about the idea of breaking free from stereotypes and the norms that are forced upon us in many aspects of our lives."

The garments featured techniques and fabrics of organza, chiffon, leather, satin, sequins, feathers, ruffles, corsetry, lace and mesh, which culminated in a fusion of traditional and modern structure. Ferreira's experimentation with colour was divided into three categories - White, brights and black. These colour stories were used as a theme. The white's included a relaxed design hosting a innocent exterior of hidden desire. The bright's which displayed pinks, blues, golds and orange were used to expressed a woman's desire to embrace all her urges. Finally, the edgy black garments which gave prominence to a woman wanting to fit in.

The entire show consisted of strong silhouettes, accented by their hair. Provided by Toni & Guy, the inspiration came from women in parliament with a futuristic finish which makes for a powerful collection.