I'm a bit concerned that my beloved Reebok trainers might be losing their identity.
They're charging nearly £65 a pop for a pair, and just because Gigi Hadid signed her name to them. Honestly, they're the exact same as the traditional Classic, except they've got an iridescent strap, not your typical ground-breaking design.
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| The Reebok Iridescent Classic Leather Trainer retails at £64.95 |
Moving on from the price hike, the top supermodel, was cast in July 2016 to be the newest addition to Reeboks international #PerfectNever campaign, which was previously fronted by UFC champion Ronda Rousey because of the brands sponsorship deal with the mixed martial arts promotion company.
With the athleisure trend showing no signs of slowing down, renowned models becoming ambassadors for sportswear brands is not a new thing. Since 2014 it has become a reoccurring strategic move by sportswear manufacturers. Furthermore, In 2005, German sportswear giant Adidas also bought Reebok for nearly £3 Billion. Whilst the wee Union Jack still proudly sits on their logo, is the Bolton born brand losing touch with its roots?
As a 90s kid, my first pair of Reebok Classics had a sparkly red strap, they were tacky and I loved them. I wore them until they had holes.
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| Similar to my first pair of Classics |
Thankfully, "chav culture" has become trendy once again.
When I first heard the 90s being a trend about four years ago, I thought it would just be a fad, ridiculous 90s chokers and all. However, it's stayed. Colossal amounts of young people are wearing sportswear garments in their everyday life leading to the 90s style resurgence. Are brands like Wavey Garms and Sportsbanger to thank for this or are millennials playing catch up on a period of time that they missed out on?
Whatever it is, we don't need a Victoria's Secrets model to remind us why we love our Reeboks.
Millenials, the most nostalgic generation ever.
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