Running low on my glitter essentials, I was going to make my trip down to Escapade in Camden to stock up. They have a huge selection of glitter pots. Granted it's a fancy dress shop, these little tubs are affordable and do the job on all my previous experiences. However, A couple of months ago I came across Dust and Dance on Instagram and decided to give Claire and her products a go instead.
The well organised, colourful website is literally the glitter lovers dream, and she encourages her customers to share their experiences on social media. It's great to see a brand so engaged with their audience, it really helps to create this new brand's identity.
It's also great to see a start-up brand with an active role in trying to do some good in the world. The brands relatable personality comes with Claire's decision to donate 10% of the profit from each product sold to Young Minds mental health charity. "These days I embrace the fact I'am a bit bonkers, as it makes me me", she said speaking about her own issues with mental health which she faced in her teens and 20s.
"It was these issues that made me choose a less conventional career path, led me to meet some inspiring people and ultimately have landed me in the very exciting place where I have to decided to start Dust and Dance". She added; "It is my hope that Dust and Dance will help some more young people get their sparkle back".
At only £2.50 - 3 a pot - If you're looking to get your shine on this summer, look to this quirky little brand to hook you up. Not only will you look great, but you will also be doing something good as well.
No comments
Post a Comment