Finery London ladies and gentleman. Launched at the start of this month online, this new contemporary British brand offers the public luxe garments at a reasonable high street price. Finery keeps in mind that it's target audience is the girl who knows her own style, and has perhaps grown tired of the post-recession high street.
The 150 piece Spring/Summer collection is the birth child of Caren Downie, a previous fashion director at ASOS and buying director at Topshop, Emma Farrow old head of design at Topshop, and Rachel Morgans, ASOS's old head buyer. That's enough to reassure you. The collection consist of luxe utility-like workwear, to clean-cut dresses, shoes and accessories, and resembles something of a mix between Cos and Whistles.
Finery has experienced a great public reaction, with some pieces even selling out already. Three women who share the same idea, to bring the love back into shopping. Check out the ladies hard work for yourself until the 23rd at their pop-up in Covent Garden.
https://www.finerylondon.com
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| Beechdale Cullotte Jumpsuit £65 |
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| Digby Satin V-Neck Top £35 Hargrave Satin Wide Leg Trousers £59 |
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| Capella Funnel Neck Tee £39 Tait Crinkle Effect Skirt £45 |
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| Hemming Satin Trapeze Dress £75 |
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